By Kerry Wan, Managing Editor / Sept. 9 at 1:20 p.m. ET
Apple highlights how the Apple Watch offers life-saving features, ahead of unveiling its new smartwatch lineup.
The company’s marketing for the Apple Watch is powerfully effective, moving beyond technical specs to share real-world testimonials of how the device has literally transformed lives. This approach transforms the watch from a gadget into an essential piece of personal health and safety technology.
The Apple Watch Series 11 will be the first of the wearable line to support 5G connectivity. It also features several new watch faces, including Flow (based on Liquid Glass, the design aesthetic used across iOS 26) and “Exactograph,” a unique design that separates hours, minutes, and seconds.
The new release is Apple’s thinnest and most comfortable watch yet, with a custom ceramic design coating applied at the atomic level that’s twice as scratch-resistant.