Automate your data removal with Incogni

If you’ve never searched your own name on the internet—brace yourself. You’ll probably be shocked to see how much accessible information is out there, but that’s just the tip of the iceberg.

What about information that only some people have access to? Like credit score companies, marketers, or anyone else willing to pay data brokers for your data. Even worse, what happens when that data ends up in the wrong hands? Fraudsters, scammers, and thieves often design their schemes using the very same data collected for (technically) legal purposes.

That’s where Incogni can help reduce not only annoying marketing and other unwanted communication, but also prevent your own data from being used to harm you in far more serious ways that go beyond simple privacy protection.

This Black Friday, protecting yourself from a ruthless network of online criminals and reclaiming your information is more affordable than ever with Incogni.

The hidden economy trading your personal data

Every time you sign up for something or click “I Agree” without reading the terms and conditions, you’re giving up information about yourself that can often be sold to third-party data brokers. Not that we’re blaming you. Even when you read the fine print, it’s not always clear that your information will end up in the coffers of some completely unrelated company and sold for profit.

There’s a whole economy based on the trade of personal information, and even if these companies promise that this data is “anonymized,” there are ways to de-anonymize this data by combining it with other sources of information, such as public records, website cookies, or purchase histories.

In practice, even the most privacy-conscious person probably has some data in the possession of brokers they wouldn’t want.

What makes this even scarier is that we read about hackers breaching databases virtually every week, which means criminals could gain access to your information. Remember, they can’t steal what isn’t there!

Why manual data removal isn’t practical

In most cases, depending on where in the world you live, you’re absolutely within your rights to get in touch with a data broker to delete your information.

In practice, they all bargain on the fact that this process would be too onerous to be practical for the average person. There are hundreds of these brokers, all with their own forms and opt-out procedures.

Most people who want to get by simply don’t have the time and resources to track all these brokers down to remove private data. This is why the need for an automated data removal service exists.

Meet Incogni: Automated data removal made simple

The very same folks behind the much-loved network privacy tool Surfshark developed Incogni. It takes all the pain out of removing your data from the clutches of every data broker within legal reach.

After you create an account and grant authorization, Incogni leverages privacy laws, such as GDPR and CCPA, to issue legally binding data removal requests to data brokers on your behalf.

If you join the service today, you’ll get privacy and safety benefits with virtually no effort from you. The process really is super easy. Here’s how it all works:

• Sign up for an Incogni account, and then provide legal authorization giving Incogni the power to act on your behalf.
• Incogni finds and targets the brokers most likely to be holding your data.
• Incogni contacts each broker, using their specific channels and methods, and demands the deletion of your data in accordance with your rights and the law.
• Your dashboard is updated with which brokers have been contacted, and whether they’ve complied.

Most times, that’s it. You don’t have to do anything else, and as your information is recaptured in the future, you can simply ask Incogni to repeat the process and ensure your data stays where you have control of it.

Trusted, transparent, and highly rated

Of course, Incogni isn’t the only service that promises to remove your data from data broker servers. So why should you choose Incogni over someone else offering a similar service?

First, Incogni’s Surf Shark heritage is proof that there’s a commitment to and a successful history of online privacy protection.

Second, Incogni has no shortage of third-party endorsements and verifications. The Better Business Bureau accredits it, and thousands of independent reviews on sites like Trustpilot transparently demonstrate how safe and effective the service is.

Even one of the four world-renowned heavy-hitters of the auditing world—Deloitte—has given Incogni its coveted seal of approval. The Deloitte Independent Limited Assurance Report officially validates that Incogni covers over 420 data brokers and that over 245 million removal requests have been processed to date.

The report proves independently that Incogni does exactly what’s promised, including getting confirmation from every broker, and repeating requests every 60–90 days. Most importantly, the report confirms that Incogni has no affiliations or vested interests in any data broker, so it really is only on the side of its clients.

Thousands of people have attested how spam calls and targeted advertising have dramatically decreased in the weeks following Incogni’s automated purge of your information from brokers.

In short, Incogni’s blend of automation and accountability makes it a trusted name in data privacy.

See how exposed you are

Ignorance is bliss, as they say, and you may not be aware of the extent of your data exposure. Incogni provides the tools you need to show you exactly where you stand.

Thanks to the free Digital Footprint Checker, you can see where your data is, and if you don’t like what you see, you’re just a few clicks away from Incogni wiping it all away.

Privacy shouldn’t be a luxury

Sometimes it feels like the specter of online privacy is something that snuck up on us all. In the early days of the internet, we were all anonymous and didn’t think much of it. Then, with the advent of social media and endless services supported by massive advertising networks, things changed dramatically.

Having the power to take your data back and stop it from being used in ways you don’t agree with or don’t benefit, you shouldn’t be limited to those who have the time and money to get it done.

Just like anti-malware software has become a standard tool for automatically keeping your computer and other devices safe, Incogni is set to become the standard way to live with good privacy hygiene. Affordably and easily.

Black Friday 2025: The perfect time to reclaim your data

Running throughout November, Incogni is offering 55% off any annual plan using code BFDEAL25 on the Incogni website. Giving you a whole year of privacy protection and data removal from online brokers.

Incogni has now processed over 245 million and counting, removing your personal data from thousands of websites and services across the web. Currently, Incogni’s services include:

• Automated data removal from over 420 data brokers, encompassing both public and private entities.
• Custom data removal from more than 2,000 unique domains, which are sites specifically requested by users and not covered by automated removals.
• Unlimited custom removal requests.

This brings the total number of covered sites to over 2,420. This number is continuously growing due to the option of unlimited custom removals.

You can’t stop companies from trying to collect your data—but you can make sure it doesn’t stay in their hands for long.

Protect your privacy, reduce spam and risk, and enjoy a quieter digital life with Incogni.