
Android flagships, especially from Chinese OEMs, often pack the most bleeding-edge tech, making them the top choice for phone enthusiasts. Apple’s iPhone, on the other hand, is made for the average consumer — the phones don’t usually pack the latest technology, but their undeniable popularity sets them as the standard against which top Android flagships are judged. Things are changing this year for the better, as Apple is making some big upgrades with the iPhone 17 series, but as expected, it’s more of Apple catching up to Android than the iPhone packing in bleeding-edge tech. Irrespective, the iPhone 17 series raises the bar for the smartphone market as a whole, and here’s what you need to know about Apple’s latest smartphone!
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Apple iPhone 17 series: Release date, price, and availability

- iPhone 17 (256GB): $799
- iPhone 17 (512GB): TBA
- iPhone Air (256GB): $999
- iPhone Air (512GB): TBA
- iPhone 17 Pro (256GB): $1,099
- iPhone 17 Pro (512GB): TBA
- iPhone 17 Pro (1TB): TBA
- iPhone 17 Pro Max (256GB): $1,199
- iPhone 17 Pro Max (512GB): TBA
- iPhone 17 Pro Max (1TB): TBA
- iPhone 17 Pro Max (2TB): TBA
Apple says the iPhone 17 series starts at $799, which is slightly misleading as that only pertains to the carrier variants. The unlocked version of the iPhone 17 starts at $829 for 256GB storage. Apple offers a $30 discount for carrier variants, which brings the price down to $799. The value here is insane compared to the iPhone 16, as you are effectively getting double the storage for the same price as last year.
If you’re looking for the iPhone 17 Plus, there’s none this year. Instead, we have the iPhone Air, Apple’s new thin flagship, competing against the likes of other thin flagships like the Samsung Galaxy S25 Edge. The iPhone Air starts at $999 for 256GB storage.

The iPhone 17 Pro starts at a higher $1,099 price tag, but this year, the Pro flagship does not offer a 128GB storage variant — you only get a 256GB option. Similarly, the iPhone 17 Pro Max also starts at 256GB storage, costing you $1,199. Apple also does not provide a $30 discount on the carrier variants, so the pricing is advertised fairly for the Pro series. So in effect, Apple has not raised prices this year.
The iPhone 17 series goes on preorder on September 12, 2025. Open sales and deliveries begin on September 19, 2025.
The iPhone 17 series is available in all the usual global markets where Apple has a retail presence, including Australia, Canada, China, France, Germany, India, Japan, Malaysia, Mexico, South Korea, Turkey, the UAE, the UK, and the US. These are Apple’s first-wave countries; later, the iPhone 17 series will be available in even more countries.
All iPhone 17 series devices sold in the US are eSIM-only. If you want an iPhone 17 with a physical SIM slot, you will have to purchase it from a different country, keeping in mind band compatibility. Note that there are slight differences in battery capacity between the eSIM-only variant and the physical SIM variant. Further, the iPhone 17 Air is eSIM-only across all regions.
iPhone 17, iPhone Air and iPhone 17 Pro: Colors

The iPhone 17 comes in five different colors: Lavender, Mist Blue, Black, White, and Sage.

The iPhone Air, on the other hand, comes in just four colors: Sky Blue, Light Gold, Cloud White, and Space Black.

The iPhone 17 Pro and iPhone 17 Pro Max come in three different colors: Silver, Deep Blue, and Cosmic Orange. You’d notice that these colors aren’t called “Titanium” anymore because Apple has ditched titanium this year on the Pro series in favor of aluminum.
Apple iPhone 17 series: Hot or not
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iPhone 17, iPhone Air, and iPhone 17 Pro: Features
Apple’s lineup this generation is more different and diverse than ever. The base iPhone 17 is instantly recognizable as the good old iPhone, but now it has a higher refresh rate display (finally!) and a better selfie camera. Gone is the larger iPhone 17 Plus, and in its place is the radically new iPhone Air — a phone that skips out on some key features in its pursuit of thinness. The iPhone 17 Pro and iPhone 17 Pro Max pack the most noticeable upgrades, with a different rear design, upgraded cameras, better thermals, and more.
Design and build quality

The design of the iPhone has stayed the same for many years, and this is both true and false this year. The base iPhone 17 features the same design as the iPhone 16, with a vertical lens setup, Camera Control button, and Action button. The phone also continues to use aluminum. This is going to be very familiar to most people, and unfortunately, even to Android users, as we’ve seen several Android devices adopt the basic iPhone build shape — flat display, flat frame with round-chamfered edges, and a flat back.
The front of the iPhone 17’s display is protected by Ceramic Shield 2, which promises three times better scratch resistance than the first-gen Ceramic Shield and reduced glare.

The iPhone Air is a brand-new phone with a brand-new thin design. It has a single rear camera but a large camera island that stretches horizontally. It’s almost like the Pixel 10’s camera bar if you let your imagination run a little wild. This large camera island is needed as the phone boasts of a thin mid-frame made of titanium.
Despite the thin frame, you still get the Camera Control button and Action button. The back is made of Apple’s Ceramic Shield, while the display on the front is protected by the Ceramic Shield 2.

The iPhone 17 Pro and iPhone 17 Pro Max also feature a new design for their rear panel. We see a similarly stretched-out camera island as that on the iPhone 17 Air, but even larger, as the Pro phones have three rear cameras.

Apple is switching to aluminum from titanium for better thermal performance on the Pro phones, and this aluminum is present on the back of the phone, too, instead of an all-glass back like the previous iPhone Pros. Thus, Apple has also opted for a glass cutout for wireless charging, giving the iPhone 17 Pro a two-tone look. The back glass portion is made of Apple’s Ceramic Shield, while the display on the front is protected by the Ceramic Shield 2.
The Apple logo has also been repositioned to be in the center of this glass cutout instead of the center of the back panel, so it sits lower, which can look odd on certain transparent MagSafe cases. The Pro phones also retain the Camera Control button and Action button.
The iPhone 17 Pro and iPhone 17 Pro Max are the first recent iPhones to feature a vapor chamber cooling system. Android flagships have had this for many many years, using it efficiently to dissipate heat out of the phone for sustained performance. Apple finally got the memo, but better late than never.
Display and size

The iPhone 17 gets a bigger 6.3-inch display, compared to the 6.1-inch display on the iPhone 16. However, the biggest generational upgrade over here is that the iPhone 17 finally, finally, FINALLY makes the jump to a higher 120Hz refresh rate “ProMotion” display, up from the iPhone 16’s abysmal 60Hz refresh rate.
Android phones have long made this jump — some of the cheapest Android phones come with a 90Hz refresh rate display, and you’d be hard-pressed to find a 60Hz Android. Thanks to the LTPO tech in use which allows the refresh rate to drop down to 1Hz, the iPhone 17 also gets an Always-On display. For the first time, the iPhone 17 represents a complete modern smartphone experience.

The iPhone Air is the new phone here. It has a 6.5-inch display and, thankfully, a 120Hz refresh rate.
The iPhone 17 Pro and iPhone 17 Pro Max retain their display specifications from last year, which isn’t a bad thing as the 16 Pro and 16 Pro Max had excellent displays. The display diagonal remains 6.3-inch and 6.9-inch, respectively.
All four phones this year get the Super Retina XDR OLED display with excellent colors and viewing angles, and the signature Dynamic Island.
Camera
The common upgrade this year is the upgraded selfie camera. Gone is the 12MP, f/1.9 aperture sensor from the iPhone 16 series. Apple introduced this 12MP front camera (f/2.2 aperture) in 2019 with the iPhone 11, and the last update to the hardware came with the iPhone 14 series in 2022, which got autofocus capabilities and a wider f/1.9 aperture.

This year, all iPhone 17 series phones get upgraded to an 18MP “Center Stage” front camera with a f/1.9 aperture. There’s still autofocus here, alongside sensors needed for Face ID. The party trick here is that users get Center Stage for their selfie photos and videos. Users no longer have to rotate their iPhone to take a landscape photo, as they can now take landscape and portrait photos while holding their iPhone vertically.
For group shots, Center Stage uses AI to expand the field of view automatically and can rotate from portrait to landscape to include everyone in the frame. The Center Stage front camera also enables ultra-stabilized video in 4K HDR, and users can now record on the front and rear cameras simultaneously with Dual Capture.
Android phones have had better selfie cameras than this 18MP camera — the OnePlus 13 has a 32MP front camera, the Pixel 10 Pro has a 42MP, and there have also been selfie flagships like the OPPO Reno 14 series that have a 50MP selfie camera. So, the jump to 18MP front cameras isn’t that impressive on paper for the iPhone 17 Pro. However, the iPhone 17’s jump to 18MP effectively raises the bar for all “base” Android flagships — the Galaxy S25/Plus/Ultra has a 12MP selfie camera, and the Pixel 10 has a 10.5MP front camera. We expect future Android phones not to dip below 18MP for the front camera, and also focus on other improvements to make selfies better, especially on social media apps.
For the back cameras, the base iPhone 17 has the same primary camera as the iPhone 16, but an upgraded ultrawide.
We’re looking at a 48MP primary shooter with f/1.6 aperture and sensor-shift OIS. Apple uses pixel binning to output 12MP photos, but you can also get 24MP and 48MP outputs. Apple is also using the primary 48MP camera sensor’s middle area to output 2x zoom shots at 12MP. The ultrawide camera is also a 48MP, f/2.2 shooter with “Hybrid Focus Pixels” autofocus, which gives it macro photography powers.

The iPhone Air is a step down for rear cameras, as it only gets a 48MP primary shooter with f/1.6 aperture and sensor-shift OIS. There’s no ultrawide camera here (and no macro photography options).

The iPhone 17 Pro and iPhone 17 Pro Max get a significant upgrade on the rear camera. The primary camera remains a 48MP, f/1.78 sensor with second-generation sensor-shift OIS. Regular images are pixel-binned to 12MP, though you can choose to get 24MP and 48MP shots, too. You can also get 2x zoom shots at 12MP by cropping into 48MP shots. The ultrawide camera is also the same 48MP, f/2.2 sensor with autofocus and macro photography capabilities as before.

The tetraprism (aka periscope zoom) is where things are different, as Apple has upgraded from the previous 12MP, 5x optical zoom sensor to a 48MP, 4x optical zoom sensor with f/2.8 aperture and sensor-shift OIS. This camera can be used to enable 12MP, 8x optical zoom. This marks the first time the iPhone lineup gets triple 48MP rear cameras, and also the first time the iPhone lineup has a high MP count camera setup all around.
It’s not that Android flagships don’t have high MP cameras. We’ve seen the 200MP camera become a staple on Samsung’s Galaxy S26 Ultra, Google’s Pixel 10 Pro delivers great results with its 50MP shooter, and so does the OnePlus 13. Apple’s jump up is significant because it once again raises the baseline for future top-tier Android flagships, not only in MP count but also in the quality of output from the zoom camera. On the flip side, you can also see it as Android brands successfully pressuring Apple to upgrade the specs on its camera setups.
The iPhone 17 series retains the Camera Control button from the iPhone 16 series across all phones.
Performance
The iPhone 17 makes the jump to Apple’s 3nm A19 chip, which is said to be faster than the 3nm Apple A18 chip on the iPhone 16. As has always been the case, most users will not feel the difference between the two, as the A18 was already more than sufficient for the average user.
The iPhone Air gets Apple’s A19 Pro chip, alongside Apple’s N1 chip for Wi-Fi 7, Bluetooth 6, and Thread connectivity, and Apple’s C1X cellular modem, promising to be twice as fast as the C1 on the iPhone 16e (which wasn’t very impressive).
On the other hand, the iPhone 17 Pro and 17 Pro Max come with the Apple A19 Pro chip, an upgrade from the A18 Pro chip on the iPhone 16 Pro.
Apple does not disclose the RAM capacity on iPhones, but it mentioned higher memory on the Pro iPhones. Leaks have suggested that the iPhone 17 and iPhone 17 Air could come with 8GB of RAM, while the iPhone 17 Pro and iPhone 17 Pro Max could come with 12GB of RAM. We’ll update this when we learn more from regulatory filings.
The iPhone 17 and iPhone Air are offered in 256GB, and 512GB storage variants, while the iPhone 17 Pro and iPhone 17 Pro Max are offered in 256GB, 512GB, and 1TB variants. The iPhone 17 Pro Max also gets a 2TB variant for the first time. This is also the first time that Apple does not have any 128GB current generation iPhone on sale.
This is a developing story. Please check back later for more details.
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